As a non-profit organisation, the Swiss Better Gold Association is a pioneering network of industry, finance and other service providers which support the creation of responsible gold value chains from mine to market.

Founded in 2013 by A. Favre & Fils, Argor, Cartier, Impact Finance, Metalor and MKS PAMP, the Swiss Better Gold Association now groups a number of key industry players with the aim of supporting the improvement of working and living conditions in artisanal and small-scale gold mining (ASGM) and establishing sustainable supply chains from these responsible ASGM producers to its members.

In 2013, the Swiss Better Gold Association and the Swiss State Secretariat for Economic Affairs (SECO) created the Swiss Better Gold Initiative for artisanal and small-scale mining (ASM). The Swiss Better Gold Initiative is instrumental to the association's activity as it directly supports ASGM producers in improving their technical, organisational, social, and environmental practices. The initiative also maintains a dialogue with producing countries' governments on the formalisation of the ASGM sector and the requirements of the Swiss market.