A watch is sustainable by concept, but how to go further? How can eco-conception be systematized in the industry, or can it? What is the real impact of the 2nd hand market? Is recycling/upcycling in watchmaking effectively impactful?

A 2022 Watches and Wonders panel with the Swiss Better Gold Association Secretary General Diana Culillas, Jean-Marc Pontroue, CEO of Panerai, Clarisse Desgeorge, Chief Marketing Officer ZENITH Watches, Matt Bowling, Co-founder of Watchfinder, Prof. Stéphane J.G. Girod, Professor IMD and moderated by Mélanie Freymond.